Pikes Peak Community College became Pikes Peak State College in 2022, and this required rebranding of all past videos that we had created, where possible. Most of these videos I had edited and animated the first time around.
I created new logo animations and other graphics for the new branding, added new VOs, and edited out references to 'community college' when possible. In all, 26 past spots were updated and usable for the future for them.
The above video is just one from a 2021 campaign called 'Pathways', updated to reflect the new branding. That campaign featured actual students narrating opportunities in their education 'pathway'.
I created new logo animations and other graphics for the new branding, added new VOs, and edited out references to 'community college' when possible. In all, 26 past spots were updated and usable for the future for them.
The above video is just one from a 2021 campaign called 'Pathways', updated to reflect the new branding. That campaign featured actual students narrating opportunities in their education 'pathway'.
The below video is a scripted spot we developed at Zerosun just a year prior, and updated for the new branding.